Local Media Association
Robert Walker-Smith is an experienced professional in revenue strategy and digital marketing, currently serving as Head of Revenue at Local Media Association since February 2022. In this role, Robert collaborates with legacy newspaper organizations to develop go-to-market strategies for revenue growth across owned-and-operated platforms. Prior experience includes roles such as Digital Revenue Director, General Sales Manager at Beasley Media Group, and Digital Sales Manager at Urban One, Inc., where Robert demonstrated a strong track record of exceeding sales objectives and significantly increasing digital revenues. Additionally, Robert has contributed to strategic consultancy as Partner & Chief Revenue Strategist at Mission Possible Consulting. Robert's academic background includes a B.S. in Human Resources Management from Roberts Wesleyan University.
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Local Media Association
A strong local media ecosystem is essential to a healthy democracy. Our two organizations are here to help. Local Media Association works with 3,000+ newspapers, broadcasters, digital news sites and R&D partners to help achieve their business goals. Local Media Foundation, a 501(c)(3) charitable trust, leads innovative programs that promote sustainability of journalism and news media.