LocalFactor
Evan Rutchik is the Founder & CEO of LocalFactor, a company focused on helping brands maximize their impact in addressable media. He is also the Managing Partner at RIII Ventures, an investment firm that supports early stage technology-driven businesses. With a strong background in digital marketing and business development, Evan has held various high-level positions at companies like Ogury, Yieldbot, and TargetCast tcm. He is also a Board Member at IAB's Mobile Center of Excellence. Evan holds an MBA from NYU Stern School of Business and bachelor's degrees from Syracuse University in Finance and Advertising.
LocalFactor
Brands and agencies face challenges with consumer fragmentation, inconsistent data, resource constraints, and an evolving regulatory landscape. LocalFactor’s approach overcomes these challenges to help marketers recognize the full potential of digital: Simplicity: Streamline activation with unique cross-channel data and custom formats. Save time and resources and go to market faster without having to use multiple partners to build omnichannel campaigns. Performance: A platform-agnostic, audience-first approach enables LocalFactor to engage a brand’s audience wherever they are, in the most effective and efficient way possible. Insights: Unify multichannel results, make data-driven optimizations, and gain actionable learnings that are applied to future initiatives via accessible dashboards tailored to your brand. Visit localfactorgroup.com to learn more!