Locaria
Kit Liu has extensive work experience in the digital marketing field. They started their career at Forward3D, where they held multiple roles including Marketing Analyst, Senior Marketing Analyst, and Account Manager from 2013 to 2019. In 2019, Kit joined ForwardPMX as an Associate Account Director and later moved to Locaria as an APAC Program Manager. In 2023, Kit returned to Assembly Global as an APAC Associate Director, Client Growth & Strategy. They have a strong background in client management, strategy, and program management.
Kit Liu has a Master's Degree in Communication and Media Studies from Loughborough University. They also have a Bachelor's Degree in Sociology and a Bachelor's Degree in Journalism from Sun Yat-sen University.
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Locaria
Locaria is a pioneering global multilingual content production agency which specialises in supporting inhouse marketing activation, e-commerce content delivery, media agencies and creative production houses. We build linguistics and creative adaptation solutions to scale content and campaigns internationally, carefully balancing efficiency, effectiveness, creativity and quality. We have established a unique approach to developing content involves leveraging digital campaign data and feedback from marketing performance, into the content creation process and scaling with technology. We activate across all stages of the customer journey; from touchpoints for awareness, consideration and brand building, to assets designed to drive interaction and engagement, through to acquisition, optimisation and conversion. Our aim is to maximise the effectiveness of global content seamlessly across territory, platform and media for brands with international ambition.