Ricardo Kauffman

Ricardo Kauffman possesses extensive experience in public relations and communications, currently serving as the Head of Public Relations at Loft since October 2019. Prior roles include Head of Communications at Grow Mobility and Gerente de Relações Públicas at 99, alongside significant positions such as Corporate Communication Manager at JSL S.A. and Executive Director and Editor-in-Chief at Curado & Associados, where crisis management and media training were pivotal. Kauffman has also contributed as a freelance journalist and editor for various media outlets and has an educational background in Social Communication and Journalism from Pontifícia Universidade Católica de São Paulo, complemented by studies in Economic Fundamentals at the University of São Paulo.