Longplay
Katharine Longo is a seasoned marketing professional with extensive experience in both B2B and direct-to-consumer marketing strategies. Currently serving as the Sr. Director of Marketing & Strategy at Longplay since July 2022, Katharine previously held key marketing roles at Senita Athletics and Sportiqe Apparel, where responsibilities included managing social media, overseeing digital media partnerships, and leading creative teams. With a strong foundation in social media management and strategy development, expertise was also demonstrated at The James Agency and 5 Fold Marketing. Katharine began the marketing career as an Account Executive at Serendipit Consulting and has contributed to various projects as a consultant. Katharine holds a Bachelor of Arts in Fashion Marketing from The Art Institutes.
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Longplay
Longplay is a full-service retention & lifecycle marketing agency for DTC e-commerce brands, specializing in email & SMS. We've generated over $30M in email revenue for DTC brands from pre-revenue to $500M+ in annual revenue. We've helped brands such as Dr. Squatch, oVertone, Groove Life & more nurture, convert & retain customers through email marketing. We partner with our clients as an extension of their internal team by handling: -Strategy development - Email marketing calendar planning - Promotion & product launch email strategy planning -Copywriting -Design - Klaviyo implementation - Multi-platform testing -Analytics & reporting - A/B testing - Website pop-up optimization ""Working with Longplay was literally the difference maker in my brand’s survival. I purchased the company as a turnaround project, and revenues were quickly falling when we engaged Longplay. Their fast work and expertise quickly cemented email as our most profitable channel. Adding in multiple variations of different flows was really a game changer for us because this is an excellent way to increase conversion on already paid-for traffic. The team at Longplay delivers on time and best of all does not require significant oversight or hand-holding. As we like to say in the military, they are truly a fire and forget solution." - Mike Brown, CEO of Brute Force "In preparation for Black Friday and the holiday season, Longplay did a great job helping us to create a strategic and comprehensive email strategy. Longplay not only executed but helped refine which customers to target, when, and how best to get their attention. The team was able to provide both a significant amount of strategic support as well as the ability to independently execute. We would not have had the same level of success without them." - Josh Friedman, VP of Growth & Marketing at Dr. Squatch Interested in working with us? I'd love to hear from you at hello@longplaybrands.com.