Anita Keane

Anita Keane is an accomplished Executive Director and Global Head of Digital Marketing at Lonza since October 2017, where responsibilities include defining and executing a transformative digital marketing strategy across CDMO divisions to enhance customer acquisition, development, and retention. With a strong background in digital strategy development, Anita previously held roles at EY as Global Strategy and Planning Leader, enhancing brand and marketing communications, and at Thomson Reuters as Global Product Strategy Lead, where strategic growth initiatives were implemented for life science solutions. Prior experience also includes senior positions at GE Healthcare, focusing on global strategy and business development, and various roles at Agilent Technologies, achieving notable sales milestones. Anita holds a PhD in Protein Biochemistry from the University of Birmingham, an MCIM from The Chartered Institute of Marketing, and a BSc in Biochemistry from University College Cork.