Ulf Michels

Ulf Michels is a marketing and business development professional with extensive experience in the sports and outdoor industry. Currently serving as the Head of Marketing at LOWA Sportschuhe GmbH, Ulf previously held positions including Director of Global Digital Sales and Director of Category Management at YT Industries, and Director of Business Development at adidas TERREX. Ulf's expertise encompasses strategic sales planning, go-to-market strategies, customer segmentation, and marketing execution across various channels. With a strong background in team leadership and cross-functional collaboration, Ulf has successfully driven growth and brand awareness for major outdoor and sports brands, including Five Ten®, and has been instrumental in product strategy and market integration initiatives. Ulf holds a Master of Arts in Arts, Entertainment, and Media Management from Stuttgart Media University and a Bachelor of Commerce from Fontys Venlo University of Applied Sciences.