Jessica Larsen

Jessica Larsen is an experienced professional in brand operations and marketing, currently serving as the Associate Director of Brand Operations and GTM at Lucchese Bootmaker since January 2022, where responsibilities include overseeing the company's Go to Market strategy and managing cross-functional projects. Previously, Jessica held the position of Sr. Manager of Marketing Operations at Lucchese, leading efforts that resulted in a 53% growth in the apparel business in 2023 and implementing large-scale strategies across marketing areas. Prior experience at Nike included roles as the NIKE LAB Apparel Associate Merchant, where line plans and assortments were managed, and as the NRG Apparel Associate Product Line Manager, focusing on day-to-day operations and cross-functional communication. Jessica holds a Bachelor of Science in Early Childhood Education and Teaching from Oregon State University, obtained in 2013.