Lucid Motors
Justin Berkowitz is an experienced communications professional with a strong background in public relations and automotive media. Currently serving as Senior Manager of Tech Public Relations at Lucid Motors since April 2021, Justin previously held several roles at BMW of North America, LLC, from August 2014 to 2021, including Technology and Innovation Communications Manager and responsibilities for MINI product management. Justin's expertise extends to product lifecycle management, particularly focusing on plug-in hybrid electric vehicles and battery electric vehicles. Prior experience includes broadcasting discussions on the automotive industry across reputable media outlets and leading editorial operations at Car and Driver and TTAC. Justin holds a JD from Columbia Law School and a BA in History and Government from Cornell University.
Lucid Motors
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Lucid is the new generation of EV. Their relentless focus on innovation, luxury, and sustainability drives them into a reality where you no longer have to choose between doing great things, doing the right thing, and doing everything with the highest regard for efficiency and design. There were luxury cars, then EVs, now there’s Lucid.