Lucid Motors
Tripp Gobble possesses a diverse background in brand strategy and marketing, with significant experience in leadership roles across global lifestyle, tech, and retail brands.
Leading Brand Strategy within Lucid Motors' Brand Team, and previously as Director of Global Community Engagement Marketing at Allbirds, Tripp has demonstrated expertise in guiding impactful brand positioning, storytelling, and experiences with authentic cultural connection. Additional roles include Senior Creative Strategist at Imprint Projects, Product Marketing Manager at MasterClass, Brand Marketing Manager at Facebook, and 6 years of experience leading Global Merchandising and Marketing for peformance collections & collaborations at Levi's.
Tripp graduated from the University of North Carolina at Chapel Hill in 2010, where he spent all of his extracurricular time launching a student-run record label and recording studio.
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Lucid Motors
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Lucid is the new generation of EV. Their relentless focus on innovation, luxury, and sustainability drives them into a reality where you no longer have to choose between doing great things, doing the right thing, and doing everything with the highest regard for efficiency and design. There were luxury cars, then EVs, now there’s Lucid.