Lucky Generals
Damien Le Castrec is an experienced marketing and communications professional, currently serving as Chief Strategy Officer at Lucky Generals since November 2024. Prior to this role, Damien held the position of Chief Strategy Officer at Droga5 from August 2018 to November 2024, and also served as Strategy Director at BBH London between January 2014 and July 2018, focusing on brands such as Audi in the UK and globally. Earlier career experiences include strategic roles at Publicis London, Lowe Paris, Publicis Net, and MRM Worldwide. Educational qualifications include a Master's degree in Marketing, Advertising, and Communication from CELSA Paris-Sorbonne, as well as Bachelor's degrees in Digital Communication and Media/Multimedia from Aix-Marseille University and Le Mans Université.
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Lucky Generals
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Our elevator pitch is that we are “a creative company for people on a mission”. It is a simple but very deliberate statement of intent, made up of 3 distinct elements. WE ARE A CREATIVE COMPANY... While we excel at advertising, we have set this company up to deliver a broader definition of creativity. If you get closer to the problem, the solution will reveal itself. FOR PEOPLE... This may sound obvious, but in our technology-driven world it is all too easy to forget that people are still people, with human needs and desires. Everything has changed, but nothing has changed. Insight is still key. ON A MISSION. We are all about behavioural change. We want people to do things, not just feel things, as a result of our work. We get out of bed to make a difference.