Lucta
Laura Zarza currently serves as the Head of Strategic Marketing at Lucta since July 2021, having previously held the position of Marketing Specialist within the same company. Prior to this role, Laura was an Entrepreneur at Bibo Come Bien y Bonito, an establishment specializing in a juice bar and healthy bakery, from November 2018 to November 2021. Laura co-founded Don Paletto, an ice cream shop, where the title of Chief Operating Officer was held from August 2017 to July 2021. Earlier in Laura's career, marketing roles included positions at Kerry as a Marketing & Consumer Insights Specialist and at International Flavors & Fragrances as a Marketing Coordinator for the Flavors Division. Laura's experience at Lucta also includes working as a Marketing and Evaluation Coordinator from August 2009 to July 2013. Initial professional experiences included communication roles at Walmart and Zermat Internacional. Laura Zarza holds an MBA in Finance from Universidad del Valle de México and a degree in Communication Sciences from the same institution.
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Lucta
Lucta supplies flavors, fragrances, and feed additives. The company offers various flavors for snacks, meat, dairy, bakery, and confectionery products. It offers fragrances for air fresheners, laundry detergent products, all purpose cleaning products, rim blocks, bleaches, fabric softener, dishwashing liquid, and peroxide. Lucta’s feed additives include Luctarom, a palatability enhancer for feeds; Luctacid, which reduces the acid binding capacity of feeds and lowers stomach pH; Luctaplus, a dietary supplement for piglets; and Luctamold, which protects feedstuffs and compound feed from fungal growth and to prevent mycotoxin contamination of the food chain through feed.