Michelle Davies

Senior Vice President, Global Sports Marketing + Partnerships at lululemon

Michelle Davies is an accomplished executive in sports marketing and partnerships, currently serving as Senior Vice President at lululemon since August 2011, where responsibilities include developing global strategies to enhance brand equity and business growth, particularly through strategic partnerships in sports and entertainment. Prior to this role, Michelle held various leadership positions within lululemon, focusing on athlete programs, global events, and community engagement. Michelle's extensive experience includes marketing roles at Vancouver Whitecaps FC and the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games, as well as foundational positions at Vancouver Canucks Sports & Entertainment and Live Nation, showcasing a strong background in marketing, promotions, and relationship management within the sports industry.

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Kelowna, Canada

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lululemon

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lululemon athletica inc. is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences which enable people to live a life they love. lululemon’s vision is to be the experiential brand that ignites a community of people through sweat, grow, and connect, which they call "living the sweatlife." lululemon works with yogis and athletes in local communities for continuous research and product feedback in their bar-setting development of technical fabrics and functional designs. Lululemon is a designer, distributor, and retailer of a broad range of athletic apparel and accessories, including pants, shorts, tops, and jackets and products designed for being On the Move, fitness-related accessories, and footwear. lululemon also owns MIRROR, an in-home fitness company. An interactive workout platform, MIRROR features live and on-demand classes with both sweat and mindfulness offerings. The company promotes a set of core values in the business which include taking personal responsibility, nurturing entrepreneurial spirit, acting with honesty and courage, valuing connection and inclusion, and choosing to have fun.