Brad Farrell

Brad Farrell is an experienced marketing professional specializing in retention and CRM marketing, with a strong focus on email and SMS campaigns. As a Senior Manager at Olaplex Inc., Brad managed retention marketing initiatives from conception to deployment, utilizing first-party data for personalized user experiences and executing global email campaigns. Previously, as Retention & CRM Marketing Manager at Sol de Janeiro, Brad led a team that significantly increased email and SMS revenue through strategic segmentation and A/B testing. Brad's career includes roles at notable companies such as L'Oréal and Winky Lux, where skills were developed in campaign management, analytics, and customer engagement strategies. Brad holds a Bachelor of Arts degree in Mass Communications with a focus on Advertising from Winona State University.