Crys Kelch

Crys Kelch serves as the Vice President of Go-to-Market (GTM) and Customer Product Adoption at Lumen Technologies since March 2025 and holds a position on the Advisory Board of the Los Angeles Sports & Entertainment Commission since December 2021. Prior to this, Crys worked at GitHub as the Enterprise Solutions Sales Leader for the Americas from February 2023 to March 2025, where efforts focused on enhancing sales and utilization through strategic partnerships with Microsoft. Crys spent over a decade at Microsoft in various leadership roles, including Director of Industry GTM, overseeing GTM strategies for the Media, Entertainment, and Sports sectors, and building AI solutions to improve fan experiences. A background in media includes roles at Outside Television, Comcast, Golf Channel, and ESPN, alongside an academic foundation with a B.A. in Applied Psychology and an M.S. in Broadcast and Digital Journalism from Syracuse University.