Abi Herbert

Wellbeing PR Specialist at LUSH

Abi Herbert is a Wellbeing PR Specialist at LUSH since September 2022, contributing to the field of public relations with a focus on wellbeing. Parallel to this role, Abi has been volunteering with The Trussell Trust since July 2020. Previous experience includes serving as Comms Manager at Galop from October 2021 to August 2022, and holding multiple positions at WPR Agency from August 2018 to October 2021, ultimately advancing to PR Manager. Earlier roles involved heading marketing and publicity at Forge Media, contributing writing at We Are Unseen Press, bartending at The Hop Sheffield, and assisting as a Tutor Assistant and Receptionist at Kip McGrath Education Centres. Abi's early career also includes a position as a Waitress at Sir John Moore Foundation. Educational qualifications include a Bachelor of Arts in English Language and Literature from The University of Sheffield and studies in English Language and Literature, Psychology, and Biology at Ashby Sixth Form.

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LUSH

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Since establishing in 1995 in Poole, Dorset, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies and solid shampoo bars, LUSH places emphasis on fresh ingredients like organic fruits and vegetables, fight against animal testing and combat over-packaging by developing products that can be sold ‘naked’ to the customer without any packaging.


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1,001-5,000

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