LUSH
Florence Welke is an experienced PR professional specializing in communications and media relations, currently serving as the UK&I PR Manager at LUSH since April 2019, following roles as Senior PR UK & DE Comms Strategist and Press Officer for UK Retail PR at the same company. Prior to this, Florence hosted the Rise Winter Summit in December 2021 for Man Met Rise and worked as a German Copywriter and Content Planner at Missguided from June 2018 to April 2019. Florence's early career includes significant experience at LUSH Germany and a trainee position at Universal Music Group, where responsibilities involved promotion coordination. Academically, Florence holds a Bachelor of Arts in History from Carl von Ossietzky University of Oldenburg and completed A-levels at Graf-Friedrich-Schule.
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LUSH
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Since establishing in 1995 in Poole, Dorset, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies and solid shampoo bars, LUSH places emphasis on fresh ingredients like organic fruits and vegetables, fight against animal testing and combat over-packaging by developing products that can be sold ‘naked’ to the customer without any packaging.