Lux Vide
Barbara Pavone has a strong background in marketing and sales, with experience in various industries. Barbara is currently serving as the Chief Marketing & Sales Officer at Lux Vide since May 2021. From 2014 to 2020, they worked as the Senior Vice President Group Marketing at Warner Bros. Entertainment, where they led marketing, communication, PR, media, digital, data assets, market research, and innovation projects for the company's various lines of business. During their tenure, they introduced a data-driven marketing model and led the digital transformation of the company. Prior to that, they were the Head of Brand Marketing at BAT from 2011 to 2013, overseeing the brand portfolio and launching new products. Barbara also worked as the Marketing Director Neutro Roberts at Manetti&Roberts, where they successfully relaunched the brand. Earlier in their career, they held various roles at Unilever, including Marketing Director Findus and Global Communication and Media Director. Overall, they have a proven track record of driving innovation, brand development, and successful marketing campaigns.
Barbara Pavone attended Sapienza Università di Roma from 1990 to 1995, where they earned a Laurea degree in Economia e Commercio.
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Lux Vide
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Lux Vide has been producing television entertainment for the last twenty years and the quality of its products has made a significant contribution to the role played by TV series in Italian cultural imagery. Due to the success of our international co-productions, we have reached an unquestionable level of prestige in the audiovisual sector, which has opened the doors for even greater achievements in movies, animation and live action film. In our pursuit of qualitative and artistic excellence, for our productions, we engage the best Italian and foreign professionals. With an accomplished team of screenwriters and story editors, we move towards the future making sure that we always act targeting the heart of our audience.