Lycored
Shirley Cohen is currently the Chief Executive Officer at Lycored since October 2020. Prior to this, they worked at Eden Springs from 2008 to 2020, starting as the COO and eventually becoming the Senior Vice President South Region & Group Business Processes. In this role, they were responsible for managing operations in multiple countries, pricing, supply chain, procurement, water sourcing, distribution, logistics, quality, customer retention, and customer service. Shirley also oversaw acquisitions and successfully reduced the group's customer churn rate. Before joining Eden Springs, Shirley held various positions at Tescom, including Managing Director, COO, VP Operations, and Director of Telecom division.
Shirley Cohen obtained their Bachelor's Degree in Industrial Engineering from Tel Aviv University. Shirley also attended Kazir Rehovot, but further information about their degree or field of study from that institution is not available. Shirley holds a BSc certification from Tel Aviv University.
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Lycored
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Nutrition isn’t complicated. For us, it’s natural. We’ve been a leader in the research and development of carotenoid-based products for the last two decades and we take that role very seriously. This means we approach everything we do with a sense of wonder and a driving desire to find the best possible outcome or create the highest-quality product. Sometimes we begin with an actual seed (from one of our tomato farms) and sometimes we start with the seed of an idea—maybe a health-related concern or even a question that was posed by one of our scientists on a quick coffee break. No matter how the process starts, we always go through extensive and time-consuming testing procedures, studies, and periods of refinement before ever bringing anything to market. Our process takes a long time. And no, it’s not the easy way to do things. But when you’re fully committed to what you’re creating, you don’t mind putting in those extra hours, days, and years. All of this work can lead any number of places. Sometimes it leads us to a brilliant and unexpected new discovery like our microencapsulation technique (which keeps ingredients stable and releases them slowly into the body) and of course all-new products (like our vegan-friendly red colorant). We devote ourselves fully to everything we make because manufacturing a proven-effective supplement isn’t enough. Our real hope is to improve industry standards by fostering a level of compassion and consciousness that all too often isn’t a part of the conversation.