Lyft
Karin Osanger-Birch is currently the VP Creative at Lyft. Prior to that, they were the Chief Creative Officer / Co-President at FCB West from February 2020 to February 2021. Karin has also been the Chief Creative Officer at GTB from May 2012 to May 2015, where they launched the Mustang in Europe with a record-setting campaign on the UEFA final. Karin has also been a jury member at the Lions Eurobest Awards for Best Integrated Campaigns and for Direct and Promo and Activation.
Karin Osanger-Birch has a BFA in Graphic Design and Advertising from ArtCenter College of Design, a Foundation in Graphic Design and Advertising from Art Center Europe, and an Internationale Baccalaureat from Berg Videregående - IB linjen. Karin also attended Riis Ungdomsskole.
Some of their coworkers include Daniel Friedman - VP Growth Marketing, Brooke Papiri - Director, Fleet Marketing, and Azmat Ali - Sr Director PMM. Karin Osanger-Birch reports to Heather Freeland, VP, Marketing.
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Lyft
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Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation, and is available to approximately 95 percent of the United States population as well as select cities in Canada. Lyft is committed to effecting positive change for our cities by offsetting carbon emissions from all rides, and by promoting transportation equity through shared rides, bikeshare systems, electric scooters, and public transit partnerships.