LYSSÉ NEW YORK
Mahesha De Silva is an accomplished professional in eCommerce and digital marketing, currently serving as the Director of Ecommerce & Digital Marketing at LYSSÉ NEW YORK since November 2023. Previously, Mahesha held senior roles at FURLA as Senior Manager and E-commerce Manager, and at Marc Jacobs as Assistant Manager of E-commerce Operations. With a strong foundation in digital merchandising, starting as Founder & Operations Manager at Elixir Marketplace and holding positions at FULLBEAUTY Brands and Aeropostale, Mahesha has developed expertise in site content management, vendor reporting, and search optimization. Additionally, Mahesha has gained valuable experience through internships at Nomadic Thread Society and Tommy Hilfiger, as well as co-founding Pique Events. Mahesha's educational background includes an Executive Education certificate from Columbia Business School, a Master of Professional Studies from LIM College, a Bachelor of Science from SUNY Geneseo, and a Diploma in Psychology from London Business School.
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LYSSÉ NEW YORK
LYSSÉ – FOUNDED & INSPIRED BY BETH Founded in 2009, Lyssé New York was the brainchild of Beth Gold Cohen, who after undergoing treatment for cancer, embarked on a quest to find the perfect leggings to fit her style and changing body. Ultimately, she developed her own – a collection of timeless, travel-friendly leggings offering relentless comfort and a flattering, smoothing fit. Lyssé New York has since grown to embody a full collection of urban-inspired women’s apparel – signature leggings, tops, pants, jackets and wraps – crafted for Fabric, Fit and Fashion – to meet the lifestyle needs of today’s women. LYSSÉ NEW YORK— CLOTHING FOR ALL WOMEN Meticulously constructed for Fabric, Fit and Fashion, Lyssé collections showcase slimming silhouettes, uncommonly gracious comfort and undying style. Our innovated bottoms blend simple, pull-on styling with carefully placed seaming and smoothing inner waistband; our leggings slim and sculpt, yet offer resilient 4-way stretch for uncompromised comfort; and our travel-friendly tops, jackets and wraps deliver ease-of-movement, stretch and easy care. “Women are complex, multifaceted and unique – traveling life by experiencing its adventures, loves, trials and joys. At Lyssé, our collection is crafted to inspire you, no matter where you find yourself on life’s path.” - Claudia Marenco, Lyssé New York Creative Director