Lyzer
Rocío Gella is a seasoned professional in growth and digital business development, currently serving as the Global Head of Growth at Lyzer since February 2025. Previously, Rocío held various managerial roles at Glovo from December 2020 to February 2025, including Q-Commerce Groceries & Retail Specialties Manager and Q-Commerce Partner Business Leader. Prior experience includes co-founding and leading CALMA masajes as CEO from October 2018 to December 2020, and holding positions at L'Oréal and Inditex in digital and e-commerce management. Rocío holds degrees in International Business Studies from Universidad Pontificia Comillas ICAI-ICADE and NEOMA Business School.
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Lyzer
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Optimize your supply chain. From order to doorstep. Boost your operational efficiency with our all-in-one solution that simplifies and enhances every step of order management, picking, and delivery. Streamlined Order Hub provides a centralized platform to consolidate orders from all sales channels, offering an intuitive dashboard for simplified management. This tool enhances efficiency by minimizing the complexity of handling multiple sales streams, making it easier to track, process, and fulfill orders in a single, seamless interface. With Smart Task Allocation, a cutting-edge algorithm dynamically assigns tasks based on real-time demand and resource availability. This feature optimizes workflows, ensuring that tasks are completed with maximum efficiency, improving team performance, and reducing bottlenecks in the order fulfillment process. Picking: 52% more efficient We found that our top-performing stores are 52% faster compared to our lowest-performing ones. This indicates room for improvement and suggests that our operations and technology are likely outperforming some competitors that don’t use similar tools. Delivery: 18% cost savings This is an estimate based on route and delivery optimization, including multi-delivery options and the use of non-branded vehicles. Time: 70% reduction in manual interactions We reviewed the number of questions handled via WhatsApp groups and found that 70% could be eliminated with proper adoption of our technology and features.