M3 Labs
Abi Lewis serves as the Director of Production Operations at M3 Labs since July 2025, bringing extensive experience from previous roles, particularly as Client Operations Director at Wooshii from March 2012 to August 2025. At Wooshii, Abi led a global production services team overseeing international video productions and driving innovation in production processes. Abi also held the position of Head of Production, utilizing data to streamline content creation and enhance performance. Additionally, Abi was an Executive Producer responsible for managing high-value client accounts and fostering relationships within the industry. In addition to production roles, Abi contributed as a Committee Member for the Royal Television Society from December 2021 to September 2024, promoting membership and engagement, and served as an industry judge at the Solo Positivo Music Film Festival and Sunderland Shorts Film Festival. Earlier career experiences include various production coordination roles in commercial settings. Abi Lewis completed education at Newcastle College.
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M3 Labs
Formerly Brave Spark. We’re M3 Labs, a global creative production company that helps brands create and scale marketing assets, distributing and personalising content in real time to the highest creative standards. We’re part of MSQ, one of the world’s fastest-growing marketing groups. Meaning our own experts can also draw on best-in-class specialists across data, creative, production and media to help brands Make, Manage & Measure their content more effectively. And as a B Corp and leading member of AdGreen, we’re proud to keep sustainability at our core. This means we can generate cultural benefits and costs savings in everything we do.