Maad
Karimou Ba is a seasoned technology and project management professional, currently serving as the Technical Project Director and Dakar Office Lead at IDinsight since August 2024. As a Non-Executive Co-Founder and Co-Founder/CTO at Maad since September 2019, Karimou has focused on tech-enabled distribution for fast-moving consumer goods and digital field force management. Previously, Karimou held the position of Program Manager in charge of Digital Economy at the Délégation Générale à l'Entreprenariat Rapide des Femmes et des Jeunes from October 2018 to September 2019 and founded DB Tech, creating wooden remote-controlled cars from March 2016 to September 2018. Earlier career experience includes a sabbatical year and multiple roles at Amadeus, focusing on product definition, as well as working as a Business Analyst at A.T. Kearney. Karimou Ba holds a Master of Engineering in IT and Embedded Systems from CentraleSupélec and completed studies at Lycée Louis-le-Grand and Lycée Thierno Saidou Nourou Tall.
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Maad
Maad is Francophone Africa's fastest growing B2B e-commerce player. We are modernizing informal retail with digital services for thousands of small shops that sell food, beverages, and everyday household products. Our product offerings target : - Small Retailers: A mobile app that's a one-stop shop for all supply needs. We provide reliable delivery, low prices, and fewer stockouts, alongside delayed payment services to increase retailers' access to working capital - FMCG Brands: The most complete picture of a fragmented consumer market. With our software, Brands can track live presence and market share data. They can also deploy promotion and merchandising services in targeted neighborhoods to increase sales of key products.