Maad
Sidy Niang is an experienced professional with a strong background in investment and entrepreneurship. As Co-Founder of Maad since September 2019, Sidy leads growth, fundraising, and people operations. With simultaneous responsibilities at Joloff Food, also as Co-Founder and Investor since November 2018, Sidy has been instrumental in delivering over 6,000 meals per month through a dark kitchen model. Prior experience includes roles at IFC - International Finance Corporation as both Investment Associate and Investment Analyst, focusing on debt and equity investments in energy, transportation, and utilities projects across Sub-Saharan Africa. Sidy held an Investment Analyst position at Mediterrania Capital Partners, emphasizing growth for SMEs in North Africa, and worked as an M&A Analyst for BNP Paribas in the oil and gas sector. Sidy began the career in technical support and consulting roles at Millicom (Tigo) and Louis Vuitton, respectively. Educational qualifications include a Master of Engineering from CentraleSupélec, majoring in Energy and minoring in Strategy/Finance.
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Maad
Maad is Francophone Africa's fastest growing B2B e-commerce player. We are modernizing informal retail with digital services for thousands of small shops that sell food, beverages, and everyday household products. Our product offerings target : - Small Retailers: A mobile app that's a one-stop shop for all supply needs. We provide reliable delivery, low prices, and fewer stockouts, alongside delayed payment services to increase retailers' access to working capital - FMCG Brands: The most complete picture of a fragmented consumer market. With our software, Brands can track live presence and market share data. They can also deploy promotion and merchandising services in targeted neighborhoods to increase sales of key products.