Alexandra Hoffman

Alexandra Hoffman possesses extensive experience in the retail and marketing sectors, currently serving as the Director of Strategic Marketing Initiatives at Macy's since February 2019. Previously, Alexandra held various positions at Macy's, including Principal of Registry Omni & Customer Strategy, Director of Price Strategy, and Project Manager Pricing Strategy. In addition, Alexandra has experience as a Merchant of Dresses and Outerwear at New York & Company and as a Buyer for Bath Goods at Groupon. Early career roles at Macy's included positions as Omni Associate Buyer and Omni Assistant Buyer for contemporary dresses. Alexandra's educational background includes a Bachelor’s degree in Apparel Merchandising from Indiana University Bloomington and a study abroad program in Apparel Merchandising at the University of Lorenzo De' Medici.