Madison Logic
Allison Del Franco is an accomplished professional in B2B marketing and sales, currently serving as the Enterprise Sales Director at Madison Logic since February 2023, focusing on Account-Based Marketing (ABM) strategies to optimize lead generation and sales pipeline effectiveness. Prior experience includes a decade-long tenure at Integrate Inc. as Director of Strategic Accounts, where strategies were developed to enhance quality lead generation and scale B2B programs. Previous roles include account management and sales support at Dedicated Media, as well as various internships in production, marketing, and casting across multiple entertainment companies. Allison holds a dual degree in BFA and BA in Advertising and Television from Chapman University, showcasing a solid foundation in marketing and media.
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Madison Logic
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Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. The ML Platform, a global multi-channel ABM media activation and measurement solution, enables enterprise organizations to leverage unique proprietary data to identify the accountsmost likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI.