Madison Logic
Casey O'Hara serves as the Team Lead for Onboarding & Account Management at Madison Logic, overseeing a team of seven in the successful execution of customer marketing campaigns since March 2021. Previously, Casey held roles as a Senior Account Manager and Account Manager, facilitating communication between client needs and internal operations while managing account teams for display advertising and lead generation initiatives. Early experience includes an internship as an Implementation Manager at The Lamb Company. Casey holds a Bachelor of Arts in International Business & Management with a minor in Economics from Dickinson College and has also studied at Alma Mater Studiorum – Università di Bologna.
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Madison Logic
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Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. The ML Platform, a global multi-channel ABM media activation and measurement solution, enables enterprise organizations to leverage unique proprietary data to identify the accountsmost likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI.