Madison Logic
Keith Messer serves as the Director of Enterprise Sales at Madison Logic, a leader in account-based campaign activation for B2B enterprises, since January 2023. Prior to this role, Messer held the position of Global VP, Sales & Marketing at Ledger Bennett, where responsibilities included driving global revenue growth and executing go-to-market strategies, achieving significant revenue increases and customer growth. Messer's earlier experience includes more than 14 years at Data Services, Inc., where various executive roles contributed to revenue generation and marketing strategy development. Additionally, Messer was a board member of the Marketing Club of New York, and held sales management positions at The Essex Companies and Siemens. Educational background includes a BS in Integrated Marketing & Communications and Information Systems & Operations Management from Fairfield University.
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Madison Logic
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Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. The ML Platform, a global multi-channel ABM media activation and measurement solution, enables enterprise organizations to leverage unique proprietary data to identify the accountsmost likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI.