Madison Logic
Lea Friend is an experienced marketing professional with a focus on product marketing and strategy development. Currently serving as a Senior Product Marketing Manager at Madison Logic since August 2022, Lea previously held the role of Product Marketing Manager at Loadbalancer.org and led the marketing department at Fordway, driving go-to-market strategies and demand generation. With a decade-long tenure at (ISC)², Lea developed and executed marketing strategies across the EMEA region, enhancing brand reputation and revenue through innovative multi-channel campaigns. Early career experience includes a marketing executive role at Data Consult, where Lea established the marketing department and introduced profitable training seminars. Educational qualifications include a Master's Degree in Marketing from Université Côte d'Azur and a Bachelor's Degree in Business and Administration from Universite Saint Joseph.
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Madison Logic
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Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. The ML Platform, a global multi-channel ABM media activation and measurement solution, enables enterprise organizations to leverage unique proprietary data to identify the accountsmost likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI.