Madison Logic
Lori Xeller is a seasoned sales leader with extensive experience in enterprise sales, strategic account management, and business development across various industries. Currently serving as Sr. Director of Enterprise Sales at Madison Logic, Lori has a proven track record of enhancing B2B marketing strategies. Previous roles include Strategic Account Director at Stats Perform, where Lori contributed to innovative AI-driven solutions in sports technology, and Strategic Account Director at Spiceworks, focusing on brand awareness and demand generation. Lori's career also features leadership positions at LeaseHawk, Republic Media, and Kontera, where strategic initiatives and national sales efforts were successfully launched. Lori holds a Bachelor of Arts in Regional Development from the University of Arizona.
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Madison Logic
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Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. The ML Platform, a global multi-channel ABM media activation and measurement solution, enables enterprise organizations to leverage unique proprietary data to identify the accountsmost likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI.