Madison Logic
Srividya Muralitharan is an experienced professional specializing in ETL and data management, currently serving as Associate Director of Data at Madison Logic since September 2020, where responsibilities include developing and managing multiple Snowflake ETL projects and leading a diverse team of ETL resources for Marketing and Growth initiatives. Prior to this role, Srividya held positions such as Sr. ETL Manager at Wells Fargo, overseeing ETL projects for critical financial data compliance, and Senior Informatica Developer at both Coach and BNY Mellon. Earlier experience includes roles at Novartis and J.P. Morgan, with a focus on Informatica development. Srividya holds a Post Graduate Diploma in Computer Applications from Pondicherry University and a Bachelor of Science in Mathematics from Madras University.
Madison Logic
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Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. The ML Platform, a global multi-channel ABM media activation and measurement solution, enables enterprise organizations to leverage unique proprietary data to identify the accountsmost likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI.