Madison Logic
Usman Mahmood is an accomplished campaign manager with extensive experience in ad operations and digital media across various industries. Currently serving at Madison Logic since March 2021, Usman has previously held roles such as Ad Operations Manager at Fundamental Media and OMD EMEA, where successful campaign delivery and improvements in operational workflows were achieved. A background at MediaCom includes expertise in Dynamic Creative campaigns and performance testing. Early career experiences involved project support in ICT transformation and engagement as a Windows Student Ambassador for Microsoft. Usman holds a BSc in Business Information Systems from the University of Westminster, complemented by leadership and collaborative achievements in student governance and digital initiatives.
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Madison Logic
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Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. The ML Platform, a global multi-channel ABM media activation and measurement solution, enables enterprise organizations to leverage unique proprietary data to identify the accountsmost likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI.