MAG
Gwen Hafner is an experienced professional in the fields of experiential marketing, brand development, and project management. Currently serving as Experiential Account Lead at MAG since April 2022, Gwen has held various influential roles, including Brand Marketing/Business Development at AfterMath and a self-employed consultant in project and account management. Prior positions include Director of Client Experience at NCompass International and Account Director at Mosaic Sales Solutions, where responsibilities spanned promotional and experiential marketing, event planning, and digital marketing analytics. Gwen began a career in marketing as an Account Executive at Legacy Marketing Partners and a Marketing Manager at Passage Events. Educational credentials include a Bachelor of Science in Mass Communication/Media Studies from Boston University.
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MAG
Whether it is a headline-grabbing publicity stunt in Times Square or a strategic brand partnership, at MAG we pride ourselves on finding new & exciting formats for connecting brands with their target audience. Product launches, digital integrations, and national tours are just a few of the ways we inspire audiences to act. And we do it all in house. Experiential Marketing We design and execute experiential marketing campaigns of all sizes, including stunts, national tours, pop-up shops, product launches, drive-to-retail tactics and B2B programs. Event Production We produce every type of corporate event possible, among them Upfronts & Newfronts, cocktail receptions, galas, fundraisers, awards dinners & press events – handling all aspects from venue to scripting to stage management and everything in between. Digital & Social Our approach integrates digital & social into every live event we produce. From microsites to Digital Brand Ambassadors, we ensure everything happening offline has an equal presence online. Through our partnership with leading Social Influencer Database, HYPR, we offer turnkey social influencer programs.