MAGNA Global
Chloe Chen possesses diverse experience in investment analytics and media planning. Currently a Senior Analyst at MAGNA Global, Chloe utilizes data analysis to produce strategic recommendations within IPG Mediabrands. Prior experience includes serving as an Investment Buyer at Starcom, where negotiation with media vendors was crucial for executing cost-effective campaigns, and as an Assistant in Media Investment & Activation at Horizon Media Toronto, supporting clients in understanding the media landscape. Chloe's earlier role as a Digital Planner at Charm Communications Inc involved developing digital advertising strategies and coordinating across departments to meet client needs. Academic credentials include an MBA in Marketing from Goodman School of Business at Brock University and a Bachelor's degree in International Economics and Trade from China University of Geosciences Great Wall College.
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MAGNA Global
MAGNA GLOBAL Investment harnesses the aggregate power of all IPG media investments to create power and leverage in the market, drive savings and efficiencies, and ultimately make smarter, more effective media investments on behalf of their clients.With a stated goal of reaching 50% automated buying by 2016, the team in North America investsacross digital, programmatic, broadcast and all traditional media platforms and is therefore considered the most comprehensive buying and negotiating unit in the media industry. The architects of the MAGNA Consortium – a powerful committee of executives from A&E Networks, AOL, Cablevision, Clear Channel Media and Entertainment, ESPN and Tribune – MAGNA North America is also dedicated to shaping industry automation and audience specific buying.MAGNA GLOBAL Intelligence has set the industry standard for more than 50 years by predicting the future of media value. MAGNA GLOBAL Intelligence produces more than 40 annual reports on audience trends, media spend and market demand, and ad effectiveness.