MAGNA Global
Joe Cerone is an accomplished media executive with extensive experience in local investment and advertising. Currently serving as Executive Vice President of Local Investment at IPG Mediabrands since February 2023, Joe previously held prominent roles at Zenith, including Executive Vice President and Director of Local Investment, as well as Senior Vice President and Account Director. Joe’s career includes significant positions at Initiative, Carat USA, Bates USA, and Ogilvy & Mather, showcasing a strong background in media buying and management. With a professional trajectory spanning over three decades, Joe Cerone has developed a deep expertise in the media landscape.
This person is not in any offices
MAGNA Global
MAGNA GLOBAL Investment harnesses the aggregate power of all IPG media investments to create power and leverage in the market, drive savings and efficiencies, and ultimately make smarter, more effective media investments on behalf of their clients.With a stated goal of reaching 50% automated buying by 2016, the team in North America investsacross digital, programmatic, broadcast and all traditional media platforms and is therefore considered the most comprehensive buying and negotiating unit in the media industry. The architects of the MAGNA Consortium – a powerful committee of executives from A&E Networks, AOL, Cablevision, Clear Channel Media and Entertainment, ESPN and Tribune – MAGNA North America is also dedicated to shaping industry automation and audience specific buying.MAGNA GLOBAL Intelligence has set the industry standard for more than 50 years by predicting the future of media value. MAGNA GLOBAL Intelligence produces more than 40 annual reports on audience trends, media spend and market demand, and ad effectiveness.