MAGNA Global
Kevin Collins has an extensive work experience in the media industry. Kevin started their career at TN Media in 1995 as a Network Buyer. In 1996, they joined Initiative as a Supervisor and later advanced to the role of VP, AMD in 2003. From 2009 to 2013, Kevin held the position of SVP, Director, National Broadcast at Initiative. In 2013, they joined MAGNA Global as SVP, Strategic Investment, where they are currently employed.
Kevin Collins attended the University of Lynchburg from 1990 to 1994, where they obtained a degree in Marketing. No specific field of study was provided.
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MAGNA Global
MAGNA GLOBAL Investment harnesses the aggregate power of all IPG media investments to create power and leverage in the market, drive savings and efficiencies, and ultimately make smarter, more effective media investments on behalf of their clients.With a stated goal of reaching 50% automated buying by 2016, the team in North America investsacross digital, programmatic, broadcast and all traditional media platforms and is therefore considered the most comprehensive buying and negotiating unit in the media industry. The architects of the MAGNA Consortium – a powerful committee of executives from A&E Networks, AOL, Cablevision, Clear Channel Media and Entertainment, ESPN and Tribune – MAGNA North America is also dedicated to shaping industry automation and audience specific buying.MAGNA GLOBAL Intelligence has set the industry standard for more than 50 years by predicting the future of media value. MAGNA GLOBAL Intelligence produces more than 40 annual reports on audience trends, media spend and market demand, and ad effectiveness.