MAGNA Global
Nico Pirroni has diverse work experience in the fields of digital product management, media planning, and recruitment. Currently, Nico is working as a Digital Product Director at MAGNA Global, where they are responsible for driving tech and data integrations to maximize the value of internal products and collaborating with digital partners to provide valuable research and insights for clients. Previously, Nico worked at Initiative, where they held various roles including Director and Associate Director, managing and directing media investments for clients like Amazon and Converse. Prior to that, Nico worked as a publishing executive and assistant, as well as a design consultant at Gemini People, where they specialized in generating new business and managing the recruitment process for creatives. Nico also had experience as a student ambassador at the University of Leicester and as a design intern at Dallara.
Nico Pirroni completed their high school education at Haberdashers' Aske's Boys' School from 2005 to 2010. During this time, they studied subjects such as Maths, Physics, and Geography. Nico then pursued further education at the University of Leicester from 2010 to 2014, earning a Bachelor of Science (Hons) degree in Geography.
In addition to their formal education, Nico Pirroni has also acquired several certifications. In April 2017, they obtained the IPA Foundation Certificate from the IPA (Institute of Practitioners in Advertising). Nico later achieved the Facebook Blueprint Media Planning Certification from Facebook in December 2019. Most recently, Nico obtained the Facebook Select certification from Meta in September 2021.
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MAGNA Global
MAGNA GLOBAL Investment harnesses the aggregate power of all IPG media investments to create power and leverage in the market, drive savings and efficiencies, and ultimately make smarter, more effective media investments on behalf of their clients.With a stated goal of reaching 50% automated buying by 2016, the team in North America investsacross digital, programmatic, broadcast and all traditional media platforms and is therefore considered the most comprehensive buying and negotiating unit in the media industry. The architects of the MAGNA Consortium – a powerful committee of executives from A&E Networks, AOL, Cablevision, Clear Channel Media and Entertainment, ESPN and Tribune – MAGNA North America is also dedicated to shaping industry automation and audience specific buying.MAGNA GLOBAL Intelligence has set the industry standard for more than 50 years by predicting the future of media value. MAGNA GLOBAL Intelligence produces more than 40 annual reports on audience trends, media spend and market demand, and ad effectiveness.