Magna MENA
Lara Arbid is a seasoned executive with extensive leadership experience in the media and advertising sector. Currently serving as the Chief Executive Officer and Regional Managing Director MENAT at Initiative since January 2021, Lara has been instrumental in redefining agency vision and enhancing regional talent acquisition while overseeing profitability and business growth. Previously, as Chief Executive Officer and Regional Managing Director MENA at Magna MENA, Lara achieved significant industry recognition, including Fastest Growing Media Agency in MENA by RECMA and the Most Effective Media Agency Network in MENA by the Global Effie Index. With prior roles at MindShare and Starcom, along with a strong academic foundation in organizational leadership from Harvard Business School Online and a Bachelor's in Finance from the American University of Beirut, Lara Arbid demonstrates a commitment to innovation and excellence in the media landscape.
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Magna MENA
Magna MENA is a regional communications network with 108 media professionals, working in offices across the Middle East and North Africa. Globally, Magna is part of IPG Mediabrands. In the Middle East and North Africa region, Magna is part of the Middle East Communications Network (MCN), which is an IPG group company. MCN owns and operates several leading global and local advertising, marketing, media and digital agency brands across the region.