John Maguire

As an academic trained in the scientific method, Jack Maguire introduced market research to the field of admissions when he became the Dean of Admissions at Boston College in the early 1970’s.

Soon after he began his groundbreaking work in admissions marketing, he created (and named) the first enrollment management model for the recruitment and retention of students.


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Maguire Associates

Maguire Associates, a research-based consulting firm, provides colleges, universities, and institutions of higher learning with highly focused market research, sophisticated data analysis, and evidence-based findings. Learn about our offerings in model...


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