Neha Anand has a diverse and extensive work experience spanning multiple industries and roles. Neha is currently serving as the VP & Head-Global Brand, Digital Marketing & Marketing Communications at Mahindra and Mahindra Limited, specifically in the Automotive and Farm Equipment Business. Prior to this, they held various positions at HCL Technologies, including Global Head-Digital, Content & Thought Leadership Marketing, Global Head -Thought Leadership Marketing & Managing Editor, and Deputy General Manager- Employer Brand. Neha also worked at School Of Inspired Leadership as AVP and Leader-Marketing & Admissions. Additionally, they have experience in brand strategy and management at G.V Media Entertainment (Fourteen Strategic Brand Consulting) and Vertebrand Consulting and Solutions. Neha Anand started their career as the Marketing & Communications Manager at Choice Hotels India, and later worked as a Marketing Executive at British Airways and Corporate Sales Executive at the Taj Group of Hotels.
Neha Anand has a Master's degree in Marketing from London Metropolitan University, which they obtained from 2002 to 2004. Neha also has a Bachelor's degree in History & Economics from Lady Shri Ram College for Women, which they obtained from 1998 to 2001. Prior to that, Neha attended Loreto Convent School for their secondary education in Commerce from 1986 to 1998. Neha has also obtained various certifications, including Mahindra Future Shaper, HCL Top Gun, Top Gun Leadership Program, Professional Diploma in Digital Marketing, and Caliper Accredited Practitioner Program.
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Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]
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A USD 19.4 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 256,000 people across 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries. The Automotive and Farm Equipment Business is the largest contributor of the Mahindra Group’s revenue. With 30,000+ full time employees spread across 20 locations, Mahindra has a strong presence in India. Further it propels an entire manufacturing ecosystem of 1,200 suppliers and 3,500 dealers, thereby creating direct and indirect employment for over 200,000 individuals. Our Farm Equipment business is the number 1 tractor company in the world by volume. In addition to our focus on maintaining a leading position in the core tractor mechanization business, we strive to deliver on our aspiration of “Farm Tech Prosperity” thus enabling our customers and our communities to RISE. Our Automotive business is a full-range mobility player with a presence in almost every segment of the automobile industry. Our product portfolio ranges from world class SUVs, premium luxury UVs, sedans, pick-ups, light, medium and heavy commercial vehicles to three-wheelers. All these cater to a diverse customer base spanning across rural and semi-urban customers. Leveraging our growing dominance, domestic & international market penetration and recent strategic acquisitions, we aim to provide world class exeperience to our customers and team members.