Pratap B. has an extensive work experience in the automotive industry, with a focus on design and creativity. Pratap is currently serving as the Chief Design & Creative Officer at Mahindra and Mahindra Limited in their Automotive and Farm Equipment Business. Before this, they held the position of Chief Design Officer at Mahindra Group. Pratap was also associated with Tata Motors, where they served as the Vice President, Global Design, and later as the Head of Design. Prior to Tata Motors, they worked at Tata Motors European Technical Centre (TMETC) as the Chief Designer and Principal Designer. Pratap began their career in 1999 as a Designer at Piaggio and later worked as a Senior Designer at Daimler Chrysler Japan. Overall, they bring a wealth of experience and expertise in the field of automotive design.
Pratap B. began their education at Cathedral and John Connon High School in Mumbai, where they studied from 1980 to 1990. Later, they attended the National Institute of Design from 1992 to 1997, where they pursued a degree in SLPEP Industrial Design with a focus on Product Design. After that, they enrolled at the Royal College of Art from 2001 to 2003, where they earned their MA degree in Vehicle Design.
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Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]
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A USD 19.4 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 256,000 people across 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries. The Automotive and Farm Equipment Business is the largest contributor of the Mahindra Group’s revenue. With 30,000+ full time employees spread across 20 locations, Mahindra has a strong presence in India. Further it propels an entire manufacturing ecosystem of 1,200 suppliers and 3,500 dealers, thereby creating direct and indirect employment for over 200,000 individuals. Our Farm Equipment business is the number 1 tractor company in the world by volume. In addition to our focus on maintaining a leading position in the core tractor mechanization business, we strive to deliver on our aspiration of “Farm Tech Prosperity” thus enabling our customers and our communities to RISE. Our Automotive business is a full-range mobility player with a presence in almost every segment of the automobile industry. Our product portfolio ranges from world class SUVs, premium luxury UVs, sedans, pick-ups, light, medium and heavy commercial vehicles to three-wheelers. All these cater to a diverse customer base spanning across rural and semi-urban customers. Leveraging our growing dominance, domestic & international market penetration and recent strategic acquisitions, we aim to provide world class exeperience to our customers and team members.