Mahindra Finance
Prafull Ruke is an experienced professional currently serving as the Assistant Vice President of Assets Management for the Wheels Business at Mahindra Finance since November 2024, overseeing operations across India and yard operations. Prior to this, Prafull held various senior roles at CARS24 from December 2015 to October 2024, including Head of Operations for multiple regions, where notable achievements included launching the "AUTO-PILOT" driver-on-demand service and managing extensive operational teams. Prafull's career also includes positions at GoZoomo and Reliance Digital Retail Ltd., complemented by an educational background in Electrical and Electronics Engineering from Vidyalankar Institute of Technology, as well as a diploma in Electronics Engineering from Government Polytechnic Mumbai.
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Mahindra Finance
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Mahindra & Mahindra Financial Services Limited (Mahindra Finance), part of the Mahindra Group, is one of India's leading non-banking finance companies. Focused on the rural and semi-urban sector, the Company has over 9.3 million customers and has an AUM of over USD 11 Billion. The company is a leading vehicle and tractor financier and also offers other products like Fixed Deposits and SME Loans. The company has over 1,367 offices and reaches out to customers spread over 3,80,000 villages and 7,000 towns across the country. Mahindra Finance is the only Non-Banking Finance Company from India to be listed on the Dow Jones Sustainability Index in the Emerging Market Category 2019. The Company's Insurance Broking subsidiary, Mahindra Insurance Brokers Limited (MIBL), is a licensed Composite Broker providing Direct and Reinsurance broking services. Mahindra Rural Housing Finance Limited (MRHFL) a subsidiary of Mahindra Finance provides loans for purchase, renovation, construction of houses to individuals in the rural and semi-urban areas of the country. Mahindra Manulife Investment Management Private Limited (MMIMPL), a subsidiary of Mahindra Finance, acts as the Investment Manager for Mahindra Manulife Mutual Fund. The Company has a JV in the US, Mahindra Finance USA LLC, in partnership with De Lage Landen, a subsidiary of Rabo Bank, for financing Mahindra vehicles in the US.