MAHLE SmartBike Systems
Diego Rodríguez Velasco has an extensive work experience in various industries and roles. Diego is currently the Global Head of Marketing at MAHLE SmartBike Systems since February 2022. Prior to that, they worked at SWAROVSKI as a Senior Global Brand Manager from January 2021 to February 2022, and as a Global Brand Manager from July 2018 to December 2020. Before joining SWAROVSKI, they worked at Avon as a Marketing Strategist for Italy from April 2017 to July 2018, and for Greece from July 2016 to April 2017. Diego also co-founded Brandstories.xyz in July 2015 and worked as a Co-Founder until July 2016. Additionally, they had experience as an Account Manager at Hilti from June 2015 to February 2016, and as a Project Finance Controlling at Schneider Electric from February 2014 to August 2014. Diego started their professional journey as a Purchasing Assistant at Luís Simões Logística Integrada, S.A. from May 2013 to September 2013.
Diego Rodríguez Velasco obtained a Bachelor of Laws (LL.B.) and a Bachelor of Business Administration (B.B.A.) from Universidad Rey Juan Carlos between 2009 and 2014. Diego also holds a Master of Science (MSc) in Marketing/Marketing Management, General from EDHEC Business School, earned from 2014 to 2015. In addition, they have completed several certifications including "Enhance Your Career and Employability Skills," "Foundations of Business Strategy," and "An Introduction to Marketing" from Coursera in 2014.
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MAHLE SmartBike Systems
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The reference questions always are who, why and where. MAHLE SmartBike Systems was founded as new company in August 2015. The big difference with other company models like the startups is that MAHLE SmartBike Systems is created by automotive consolidate companies using their own funds, facilities and human staff. All the expertise of the members has been put at the service of the project team to create a product and solution with sense by the point of view of the experience in all the fields of development of it. The B2B e-bike company MAHLE SmartBike Systems is 100% B2B A.D.N. company. We are in the market not for establishing commercial networks to supply the product to the end user creating typical business B2C. Our business model is focused into give the best professional service to the e-bike assembler or manufacturer to create the best product and solutions adapted to their necessities. That means that we can adapt completely our platform with our or your specific design including in the product the personal vision of the customer making it exclusive. The final solution then can add your own design, applications and hardware adapted to your company to be completely different to the rest a adding your expertise and ideas, or if you wish, you can use our standard platform adapted to your protocol and targets.