Makr Shakr
Giulia Marchettini is a seasoned brand marketing professional with extensive experience in various roles focused on enhancing brand awareness and implementing effective marketing strategies. Currently serving as Brand Marketing Manager at Makr Shakr since July 2021, Giulia has successfully developed 360 global marketing strategies, coordinated marketing activations, and defined offline media guidelines. Previous experience includes positions as Marketing and Communication Specialist at STM - Marchettini Accounting Firm and Loro Piana, where Giulia created marketing plans, managed digital projects, and liaised with external suppliers. Giulia began their career as a Junior Marketing Consultant at STM and contributed as a Professor Assistant at the University of Turin. Educational qualifications include a Master's Degree in Business and Marketing Management and a Bachelor's Degree in Business Management with a focus on Marketing, both from Università degli Studi di Torino.
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Makr Shakr
Launched in 2014, the Makr Shakr Company aims to empower people with new robotic interactions, especially in the food and beverage sector. The company is dedicated to three core values: creativity, simplicity, enjoyment.The Makr Shakr bar system was designed by award-winning practice Carlo Ratti Associati, combining future robotics with Italiandesign roots. The recipient of many awards – including D&AD and Core77 – it was developed in the city of Torino, Italy, the birthplace of Martini and Vermouth. Today Makr Shakr bar system continues with cocktail innovation.