Mammoth Brands
Annabel Grove is an experienced marketing professional currently serving as an Associate Brand Manager at Harry's, Inc., focusing on Flamingo Innovation since May 2023. Previously, Annabel worked at PepsiCo from June 2021 to May 2023 as a Marketing Analyst for the Starbucks Innovation team, contributing to the North American Coffee Partnership, and earlier as an Associate Marketing Analyst for the Water+ Portfolio, where performance analysis and presentations were key responsibilities. Annabel's experience also includes an internship at PepsiCo in 2020, where involvement in the Pure Leaf Innovation Project took place, and a position at Context Travel from June 2018 to June 2020, focusing on digital marketing and content creation. Annabel holds a Bachelor of Science degree in Marketing and Operations, Information, and Decisions from The Wharton School.
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Mammoth Brands
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Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. We’ve built a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community. We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential. Today, Mammoth Brands is a growing portfolio of brands built by dedicated, entrepreneurial teams that live and breathe their millions of customers every day. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more. That better serves its customers, employees, and community.