Shawn Preval

Shawn Preval serves as the Marketing Analytics & Martech Manager at the Manhattan Institute, where responsibilities include managing reporting and insights across the donor journey utilizing Piano Analytics, Google Analytics, and Tableau to support fundraising and communications teams. Prior experience includes a role as a Market Research Associate at Keypoint Intelligence, where Shawn developed visualizations that translated complex data into strategic insights and conducted market analyses to identify growth opportunities. A freelance stint as a Marketing Analyst involved performing market research and audience segmentation for varied industries, while earlier roles included Assistant Media Planner at Connelly Partners and Media Buying Intern at Hill Holliday, focusing on campaign design and execution across digital channels. Shawn holds a Bachelor of Science in Integrated Marketing Communication from Emerson College.