MG OMD
Lucia Li serves as the Joint Acting Heads of Effectiveness at MG OMD since January 2019, previously holding the positions of Effectiveness Business Director and Effectiveness Director for OmniGOV. Key responsibilities include KPI setting, full campaign evaluations, providing in-campaign insights, and managing the Effectiveness team while collaborating with various stakeholders to optimize campaigns. Before MG OMD, Lucia worked at Ebiquity plc from July 2014 to December 2018, where a role as Senior Effectiveness Consultant involved leading project management and enhancing client relationships in the FMCG/Retail sector. Lucia also has experience as a Senior Analyst and a Graduate Analyst at IPG Mediabrands from November 2011 to June 2014. Educational qualifications include an MSc in Finance from Regent's University London and a Master of Science in Global Banking and Finance from EBS Paris - European Business School. Proficient in R and Eviews for data analytics, Lucia has a strong background in data-driven marketing effectiveness.
This person is not in the org chart
This person is not in any teams
MG OMD
5 followers
Over the past 30 years, MG OMD has grown into an agency that can offer their clients unprecedented insight, specialism, security, and transparency. Constant throughout that period has been their focus on innovation and effectiveness – creating difference that matters for their clients.This has been recognised through numerous industry award wins,including being named the current Media Week and Campaign UK Media Agency of the Year, the Campaign Global Media Agency of the Year, and the most awarded agency in the history of the IPA Effectiveness Awards. We are proud to “stand out as a beacon of positive change and decency” (Campaign, March 2019).