Fernando Rocha

Fernando Rocha is an accomplished professional with extensive experience in business intelligence and analytical solutions. Currently serving as Coordenador de Inteligência Analítica at Manserv since December 2019, Fernando has implemented machine learning and artificial intelligence solutions to mitigate turnover, resulting in cost reductions and an enhanced employer brand. Previously, as Coordenador de BI at Leroy Merlin Brasil, Fernando spearheaded the implementation of a sales monitoring system across the company, while at Grupo Pão de Açúcar, the development of a mobile sales flash system for executive leadership was achieved. Fernando's earlier role at Redecard involved training thousands of consultants for direct credit card sales and the successful introduction of the Discover credit card into the Brazilian market. Fernando holds a Bachelor's degree in Computer Science from Universidade Católica de Santos and a postgraduate degree in Finance from Universidade Metropolitana de Santos.