MarCore Group
Wes Funk has a diverse work experience in marketing and leadership roles. Most recently, they worked as the Head of Agency Operations / Marketing at MarCore Group, where they focused on executing go-to-market strategies and building effective teams. Before that, they served as the Vice President of Marketing at ResonanceInteractive, the Head of Enterprise Marketing at SWORD Health, and the VP of Digital Advertising at 97th Floor. Wes has also held roles such as the Sr Director of Growth Marketing at BrainStorm, Inc., the Sr Director of Product Marketing at Rakuten Advertising, the Director of Marketing at Publicis Sapient, and the Integrated Marketing Campaign Director at Adobe. Wes started their career as the Sr Manager of Online Marketing at Ancestry.com. Throughout their career, Wes has demonstrated expertise in various aspects of marketing, including demand generation, product positioning, sales alignment, and marketing automation.
Wes Funk attended Brigham Young University from 1996 to 2001 and earned a Bachelor of Science degree in Management. During their time at the university, they specialized in International Marketing and E-commerce.
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MarCore Group
MarCore executes digital marketplace engineering with surgical precision for your brand, product, service and business. We are dedicated to developing and delivering transformative marketing strategies in an ever-evolving environment. Our team is comprised of the top talent players in each marketing discipline ready to parachute into any situation, industry or opportunity. Each one knows how to execute and deliver success for the clients we take on. Our reputation has been built on delivering what we promise; maximizing our clients’ success. Immediately prior to launch, founder Ari Monkarsh drove marketing innovation in the marine industry. MC continues to work with key marine companies driving audience growth, consumer engagement and ultimately sales. In an industry still relying dogmatically on print brochures, mailbox detritus, and 3x5 card CRM’s, we reimagined and continue to drive results. For the marine industry specifically we segmented and engaged customers who had not decided to buy yet and drove conversions, cultivating them from prospects to raving brand ambassadors. MC has created efficient and replicable engagement models driving results via: consumer shows, in-store retail sales, and digital engagements. MC Strategic Process = Acquire - Retain - Innovate -Data Collection & Analysis -Audience, Engagement & Competitive Research - Identify Opportunities, Build/enhance Martech Stack -Conquest Strategy Development: Fusion of Art & Science -Go-To-Market & Digital Customer Journey Mapping -Execute Digital Marketplace Conquest -Analyze Performance, Optimize & Improve